It's a lonely road running a salon.
You're surrounded by clients and staff, but the weight of it sits on you alone. Matt Grumley and Aaron Davis — 75+ years combined behind the chair — read your real numbers and show you where the money's going. Straight talk, no fluff. You're not on your own.
Enter your salon's website and we'll build your free profit snapshot. About 4 minutes. No login, no card — we only read what's already public.
You're brilliant behind the chair. Nobody ever taught you the business behind it. That's the whole job of Shear Profit.
— Matt & Aaron
Busy every week, but never anything left at the end of it.
You're brilliant behind the chair. Behind the desk is where it gets lonely — the pricing you're scared to raise, the tax that keeps biting, the staff who somehow take home more than you do, and the nagging feeling you're working for everyone but yourself.
You don't need another spreadsheet from someone who's never held a pair of scissors. You need two people who've sat in your chair, paid the wages, eaten the no-shows — and come out the other side.
“We're here to be the business partners in your corner — coaches, mentors, a sounding board. Two real operators, straight and honest, so you never have to figure it out on your own again.”
— Matt & Aaron
From your website to a real plan, fast.
You enter your website
We read what we can from your public site — your booking system, socials, services and the basics — so you barely have to type a thing. Whatever we can't see, you fill in.
You fill in the gaps
A few quick numbers we can't see — your takings, your team, what you use for the books. Rough is fine. It stays private.
You get your report
Where the money's leaking — each leak in dollars — a price list built for your town, and the first three moves to make. Honest estimates, never empty promises.
Start free. Go as far as you want.
Every step gives you something real and only opens the door to the next when it's worth it. No lock-in, no pressure.
Profit Snapshot
Enter your website and we read it back to you — services, prices, booking system, socials — plus three honest observations.
- Automated, no obligation
- See what we can see about your salon
- The fastest way to find out if there's money on the table
Trial Report
Answer a few questions about your numbers and get a benchmarked read on where you stand.
- Scored against real AU salon benchmarks
- Your top 3 money leaks, each in dollars
- One thing to do Monday morning
Standard Profit Report
The full deep report — pricing audit, retail, rebooking, wages, online presence — with a 90-day roadmap.
- Where every dollar goes vs benchmark
- A price list built for your town
- Matt records a personal walkthrough of your top leaks
- A free priority listing on findme.hair
Power Half-Day
Three to four hours with Matt (and Aaron, if your issue is team) building the fixes live.
- Re-priced menu built on the day
- Wage / commission model that works
- Two follow-up accountability calls
Salon Transformation
Done-with-you over 90 days: we build the website, booking, pricing, retail and the plan — not just advise it.
- New booking-integrated website + local SEO
- A featured findme.hair listing set up & optimised
- Pricing, retail & rebooking systems installed
- A real 12-month business plan + three coaching calls
Inner Circle
Keep the gains and keep momentum, with a monthly scorecard generated from your own numbers.
- Monthly KPI scorecard, automated
- Group call with Matt or Aaron
- 6-month minimum — results need time
The whole business, not one corner of it.
Pricing & menu
Prices that actually deliver a margin, reviewed on a schedule — not set once and forgotten.
Rebooking & retention
The single biggest lever. AU salons average ~52% rebooking; the best hit 80%+.
Retail & stock
The highest-margin revenue in the salon — and most sit under 5% when 10–20% is on the table.
Wages & team
A pay model that keeps wages around 45% of revenue and a team that doesn't churn.
No-shows & deposits
A fair, enforced policy that stops the calendar bleeding.
Google & reviews
The number-one driver of new local clients — handled as a system, not a hope.
Website & booking
One-tap online booking on every page, built for the way people actually find you.
Know your numbers
A simple monthly scorecard so you can finally see what's working.
Claim your salon free — then put your numbers to work.
Shear Profit and findme.hair are part of the same family. Our report tiers include a free priority listing on findme.hair, and the Transformation sets up a featured one — so getting your business sorted gets you found, too.
Two operators. Seventy-five years. One honest opinion.
Every coach in this space teaches. Matt and Aaron have done it — built salons, sold salons, made the mistakes and fixed them. That's the difference you can't fake.
Matt Grumley
Trained at college, cutting from 18, built and sold his own salon by his mid-twenties, ran a salon with 18 staff, and founded ShearGenius — scissors and a mobile sharpening service across three states. He reads salon numbers from the chair side.
Aaron Davis
Nearly four decades behind the chair, and has owned and run successful businesses of his own. Aaron is the team-and-floor specialist — pay models, rosters, culture and getting a salon to run without the owner in every chair.
Shear Profit works with your accountant, not instead of them. We coach the business; tax and legal decisions go to your registered professional.
Straight answers.
Isn't this just my accountant's job?
Your accountant has your figures, but not the chair-side judgement on pricing, retail, rosters and rebooking. Shear Profit works with your accountant — it turns your numbers into the right questions to take to them. We never give tax advice.
Are the dollar figures guaranteed?
No, and we'll never pretend otherwise. Every forward figure is an estimate built from your own numbers, shown as a scenario. What you do with the plan is on you — and we'll be honest about the work involved.
Do you work with barbershops too?
Yes. The levers are the same — pricing, rebooking, memberships, retail, reviews — and a monthly 'fortnightly fade' membership is one of the best moves a barbershop can make.
Is my information private?
Yes. Only Matt and Aaron see what you share, it's used only to build your report, and your figures are never sold. See our privacy page for the detail.
What does it cost to start?
Nothing to get your free snapshot, and $97 for the trial report. Everything above that is optional and only makes sense once you've seen the value.
You've carried it alone long enough.
Start with the free snapshot. See what two people who've run the chairs can see in your salon — then decide where to go from there.